Search Engine Optimization

  • Basics of digitai marketing and SEO
  • What is Digital Marketing?
  • Factors to measure advertising performance
  • Digital marketing channels (SEO, SEM and SMM)
  • Benefits of SEO
  • How the search engine works?
  • Google Search Architecture
  • Ranking methodology
  • Understanding the SERP and Search Operators
  • Search algorithm updates
  • Panda, Penguin, Humming Bird update
  • Latest search updates and predictions
  • What is Domain
  • Basic Knowledge of World Wide Web
  • Difference between Portal and Search Engines
  • What is SEO
  • Types of SEO Techniques
  • Black hat techniques
  • White Hat techniques
  • How Search Engine works
  • SEO Research & Analysis
  • Market Research
  • Keyword Research and Analysis
  • Keyword opportunity
  • Competitors Website Analysis
  • SWOT Analysis of Website
  • How to Choose Best Keywords
  • Tools available for Keyword Research
  • Website Design SEO Guidelines
  • Content Research
  • Content Guidelines
  • Content Optimization
  • Design & Layout
  • XML Sitemap / URL List Sitemap
  • On-page Optimization
  • The Page Title
  • Meta Descriptions & Meta Keywords
  • Headings
  • Bold Text
  • Domain Names & Suggestions
  • Canonical Tag
  • Meta Tags
  • Images and Alt Text
  • Internal Link Building
  • The Sitemap
  • Invisible Text
  • Server and Hosting Check
  • Robots Meta Tag
  • Doorway Pages
  • 301 Redirects
  • 404 Error
  • Duplicate content
  • Off-page Optimization
  • Page Rank
  • Link Popularity
  • Link Building in Detail
  • Directory Submission
  • Social Bookmark Submission
  • Blog Submission
  • Articles
  • Links Exchange
  • Reciprocal Linking
  • Posting to Forums
  • Submission to Search Engine
  • RSS Feeds Submissions
  • Press Release Submissions
  • Forum Link Building
  • Competitor Link Analysis
  • Analytics
  • Google Analytics
  • Installing Google Analytics
  • How to Study Google Analytics
  • Interpreting Bars & Figures
  • How Google Analytics can Help SEO
  • Advanced Reporting
  • Webmaster Central & Bing/Yahoo
  • Open Site Explorer
  • Website Analysis using various SEO Tools available
  • SEO Reporting
  • Google analysis
  • Tracking and Reporting
  • Reports Submission
  • Securing Ranks